The purpose of these ads is to convey general information/announcements about products, companies or campaigns.  Many subcategories exist; they brighten up the pages of the newspaper every day. 

In Japan, newspapers are widely recognized as an effective vehicle for recruitment ads.  The Asahi Shimbun, with its massive circulation and deep-rooted ties to society, can help you find the right personnel.  Please note that the rates for recruitment ads are different from those for display ads.