| Material
information |
| 1 |
Acceptance: |
|
An advertisement must comply
with The Asahi Shimbun's Advertising Acceptability Standards.
The advertiser assumes liability for the content of advertisement
printed. |
| 2 |
Booking deadlines: |
|
|
|
Black & White |
2 weeks prior to the publication
date |
|
|
Color |
4 weeks prior to the publication date |
| 3 |
Material deadlines
(to receive them in Tokyo): |
|
|
|
Black & White |
3 business days prior to the publication
date |
|
|
Color |
7 business days prior to the publication date |
| 4 |
Cancellation deadline: |
|
2 weeks prior to the publication date.We reserve the right to charge the full amount as agreed after
the cancellation deadline.
Cancellation after the closing date will not be accepted. |
| 5 |
Information on ad submission:
|
| |
All ads must be submitted in the digital format stipulated as below. |
| |
Materials needed: |
· Layout file (EPS
only)
·
All image files (EPS only, High resolution)
·
A copy of color proof for the whole layout |
|
Formats and dimensions: |
Full-page |
382 mm wide x 514 mm deep |
|
|
Half-page |
382 mm wide x 239 mm deep |
|
|
1/3 page |
382 mm wide x 170 mm deep |
|
Ad copy: |
Black & White |
Grayscale mode (No RGB), 85lpi, over 170dpi |
|
|
Color |
CMYK mode (No RGB), 250-350dpi,
250% or lower UCR
Color profiles must not be embedded. |
|
|
Note: Remove crop marks from the ad copy. Frame the ad copy at the stipulated dimension as above. |
|
Media: |
CD only (No Zip disks) |
|
Hardware: |
Macintosh only |
|
File format: |
EPS format only |
|
Application software recommended: |
Layout file |
Adobe Illustrator ® 8.0.x-13.0x |
| Image files |
Adobe Photoshop® 6.0.x-10.0x |
|
Fonts: |
All the fonts including English fonts must be outlined and must be a minimum of 7 points. Japanese fonts must be outlined and must be a minimum of 8 points. |
|
Marks and logos: |
Marks and logos must be outlined. |
|
Images: |
EPS only. All the images must be embedded. |
| 6 |
15% commission will
be allowed to the registered advertising agencies. |
|
