| Local subsidiaries of the
producers of overseas luxury brand-name goods continue to achieve
favorable sales in Japan even in the midst of a prolonged business
slump stretching back to the 1990s. These companies have opened
one flagship shop after another in prime locations such as Ginza,
Roppongi, and Omotesando, occupying buildings that have become available
for lease. Many of these companies are taking advantage of improved
color printing capabilities to use newspapers as an effective medium
to announce store openings, making effective use not only of the
news value of their openings, but of the impression of intelligence,
reliability, and status created by newspaper advertising.
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