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| Weekend supplements, "be" |
“ be” is made up of 24 pages in total, divided into
three different sections. “b” the business section
and “e” the entertainment section are issued every
Saturday. “b” targets business people while “e” aims
at reaching the general households. In 2005, Sunday “be” was
newly added, which is issued every Sunday featuring science, technology,
and healthy lifestyle. The life & science section is reaching
out to the readers who are highly keen on health and environmental
issues. We offer combined advertising opportunities of print and
online.
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Ad Size |
| 1/3 page (B/W, Full color) |
382 mm wide x 170 mm deep |
| Full page (Full color) |
382 mm wide x 514 mm deep |
| Vertical (B/W, Full color) |
75 mm wide x 342 mm deep |
| Dog-ear space (Full color) |
65 mm wide x 53 mm deep |
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Deadlines for Submission |
| Black and white, Full color |
Monday morning of week of insertion |
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Ad Rates |
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| Saturday
Business Section |
| Page |
Size |
Price (JPY) |
| 1 |
1/3 page (Full color) |
12,000,000 |
| 2 |
1/3 page (Full color) |
9,000,000 |
| 3 |
1/3 page (Full color) |
9,000,000 |
| 4 |
1/3 page (B/W) |
5,000,000 |
| 5 |
1/3 page (B/W) |
5,000,000 |
| 6 |
1/3 page (Full color) |
9,000,000 |
| 7 |
Vertical (Full color) |
5,000,000 |
| 7 |
1/3 page (Full color) |
9,000,000 |
| 8 |
Full page (Full color) |
25,000,000 |
| Sunday
Life & Science Section |
| Page |
Size |
Price (JPY) |
| 1 |
1/3 page (Full color) |
12,000,000 |
| 1 |
Dog-ear space (Full color) |
850,000 |
| 2 |
1/3 page (Full color) |
9,000,000 |
| 3 |
1/3 page (Full color) |
9,000,000 |
| 4 |
1/3 page (B/W) |
5,000,000 |
| 5 |
1/3 page (B/W) |
5,000,000 |
| 7 |
1/3 page (Full color) |
9,000,000 |
| 8 |
Full page (Full color) |
25,000,000 |
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| Saturday Entertainment
Section |
| Page |
Size |
Price (JPY) |
| 1 |
1/3 page (Full color) |
12,000,000 |
| 1 |
Dog-ear space (Full color) |
850,000 |
| 2 |
Vertical (Full color) |
5,000,000 |
| 2 |
1/3 page (Full color)
< Regional insert replacement space > |
| Tokyo edition |
5,400,000 |
| Osaka edition |
2,900,000 |
| Seibu edition |
900,000 |
| Nagoya edition |
630,000 |
| Hokkaido edition |
180,000 |
| 3 |
1/3 page (Full color) |
9,000,000 |
| 5 |
1/3 page (B/W) |
5,000,000 |
| 6 |
Full page (Full color) |
19,000,000 |
| 7 |
1/3 page (Full color) |
9,000,000 |
| 8 |
Full page (Full color) |
25,000,000 |
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Notes
- Rates for color ads include color premiums.
- All ad rates include asahi.com fees.
- Copy deadline: Monday morning of the week of insertion.
- Ad submission: All the ad materials must be submitted
in digital format.
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