Are you wondering what role newspaper advertising plays in Japan,
what effects you can expect from it, and how to evaluate its results
after publication?
Here we present case studies of recent attention-getting ads, along
with the questionnaire to the advertisers about the ads. Items of
the questionnaire are as follows:
Questionnaire items
(1)
Description of advertisement and summary of ad campaign
(2) Expected effects and characteristics of newspaper advertising
(3) Reasons for choosing The Asahi Shimbun
(4) Campaign achievements and consumer response
(5) In-house, distributor, and other responses |
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