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| The best way to reach metropolitan-based readers |
| Our audience reach is 22% nationwide,
while being the highest among any other national newspaper in the
three major metropolitan regions ; The Asahi Shimbun attracts more
of the urban population with its strongest metropolitan base. |
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| * |
The three metropolitan areas include: Tokyo, Kanagawa, Chiba,
Saitama, Aichi, Gifu, Mie, Kyoto, Osaka, Hyogo, and Nara (based on: "Basic
Resident Register 2005")
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| * |
Sample size (n) is adjusted after random sampling so that the data is
relevant to all the population groups of age 15-69 in different regions.
Note that sample size is different from the number of data collected. |
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| Source: "Comprehensive National Newspaper Survey (J-READ),
October 2004,"Video Research Ltd. |
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