| High educational background |
| With their high educational
backgrounds, Japanese people prefer The Asahi Shimbun to other newspapers
because it provides the
in-depth information that satisfies their intellectual curiosity. |
 |
| * |
Sample size (n) is adjusted after random sampling so that
the data is relevant to all the population groups of age 15-69
in different regions.
Note that sample size is different from the number of data collected. |
|
| Source: "Comprehensive National
Newspaper Survey (J-READ), October 2004,"Video Research Ltd. |
