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Businesspeople read Asahi in the comfort of home
How can one read a full-page ad in a packed Japanese commuter train?  On weekdays, businesspeople read the morning edition of The Asahi Shimbun mainly at home, whereas the Nikkei is read at the office or on the train. What's more, the morning edition of The Asahi Shimbun is also read at home in the evening, when readers can relax.  
Source: “Businesspeople Survey 2003" The Asahi Shimbun Company

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