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Efficiently reaches Nikkei subscribers

Advertising in The Asahi Shimbun is an efficient way to target Nikkei subscribers, nearly one fifth of whom also read The Asahi Shimbun. One third of Nikkei subscribers with an annual household income of 10 million yen or more also subscribe to The Asahi Shimbun.
* Sample size (n) is adjusted after random sampling so that the data is relevant to all the population groups of age 15-69 in different regions.
Note that sample size is different from the number of data collected.
Source: "Comprehensive National Newspaper Survey (J-READ), October 2004,"Video Research Ltd.
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