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Tokyo Edition
The core of this distribution area is metropolitan Tokyo.  In terms of population, numbers of corporate headquarters and offices, and most other measures, the Tokyo metropolitan region is the center of Japan.  In addition, the distribution area of the Tokyo edition includes the Tohoku (northeastern) area.  All of these factors mean that it covers an extremely broad distribution area. 
No. of households
24,167,561
No. of copies of morning edition
4,461,789
No. of copies of evening edition
2,100,141
Penetration rate of morning edition
18.3%
Source: "ABC Report of Jan.-Jun. 2005," Japan Audit Bureau of Circulations
Source: "Penetration Rates (Jan.-Jun. 2005)," Japan Audit Bureau of Circulations

 

 

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