| | 
|
| Reaches Japan's most prominent businesspeople |
| Compared to Yomiuri or Nikkei, The Asahi Shimbun is
the choice of more senior executives, officials, professionals, and
businesspeople. These demographic groups make up the majority of
the influential market segments, the decision-makers of the business
arena. |
 |
| * |
Sample size (n) is adjusted after random sampling so that the data
is relevant to all the population groups of age 15-69 in different regions.
Note that sample size is different from the number of data collected. |
|
| Source: "Comprehensive National Newspaper
Survey (J-READ), October 2004,"Video Research Ltd. |
|
