| Read by 21 million readers daily |
| Each copy of The Asahi Shimbun reaches an average
2.6 readers, who typically read the newspaper in the morning at home.
That means The Asahi Shimbun is eventually read by 21 million individuals
each day. |
 |
| * |
Sample size (n) is adjusted after random sampling so that
the data is relevant to all the population groups of age 15-69
in different regions.
Note that sample size is different from the number of data collected. |
|
|
Source: "Comprehensive National Newspaper Survey (J-READ),
October 2004,"Video Research Ltd.
|
