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Top ten advertisers by industry in The Asahi Shimbun in 2005
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| TOP 10 (Jan.-Dec.2005) |
| Automobiles |
Columns |
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Toyota Motor Corporation |
1294.0 |
| |
Nissan Motor Co., Ltd. |
430.7 |
| |
Mazda Motor Corporation |
364.3 |
| |
DaimlerChrysler Japan Co., Ltd. |
340.9 |
| |
Honda Motor Co., Ltd. |
230.7 |
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Fuji Heavy Industries Ltd. |
218.9 |
| |
Volvo Cars Japan |
207.0 |
| |
BMW Japan Corp. |
202.8 |
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Mitsubishi Motors Corporation |
168.7 |
| |
PEUGEOT JAPON CO., LTD. |
148.7 |
| Fashion |
|
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Cartier |
172.5 |
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Tiffany & Co. Japan Inc. |
165.2 |
| |
Desco (Japan) Ltd. |
161.0 |
| |
Artnature Inc. |
150.0 |
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Wacoal Corp. |
121.0 |
| |
FAST RETAILING CO., LTD. (UNIQLO) |
114.3 |
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CASIO COMPUTER CO., LTD. |
95.0 |
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SVENSON JAPAN Inc. |
94.5 |
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K. MIKIMOTO & CO., LTD. |
86.0 |
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SEIKO WATCH CORPORATION |
82.5 |
| Airlines |
|
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All Nippon Airways Co., Ltd. |
240.6 |
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Japan Airlines Corporation |
226.1 |
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Qantas Airways Limited |
85.0 |
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Malaysia Airlines |
71.5 |
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Singapore Airlines |
56.0 |
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United Airlines, Inc. |
49.0 |
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Hokkaido International Airlines Co., Ltd. |
32.5 |
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Northwest Airlines, Inc. |
31.0 |
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Deutsche Lufthansa AG |
30.0 |
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Japan Asia Airways |
19.0 |
| Finance |
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Alico JAPAN |
1480.0 |
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American Home Assurance Company |
830.3 |
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Sony Assurance Inc. |
761.7 |
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Zurich Insurance Company |
651.7 |
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American Family Life Assurance Company |
486.8 |
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Sumitomo Mitsui Banking Corporation |
283.4 |
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CITIBANK, N.A. |
282.0 |
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Tokio Marine & Nichido Life |
275.0 |
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Nikko Cordial Securities Inc. |
263.1 |
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AXA DIRECT. |
209.5 |
| IT |
|
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Dell Computer K.K. |
1410.7 |
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Microsoft Corporation |
598.0 |
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Canon Inc. |
475.0 |
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Hewlett-Packard Japan, Ltd. |
445.5 |
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Matsushita Electric Industrial Co., Ltd. |
431.8 |
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Canon Sales Co., Inc. |
195.0 |
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SHARP CORPORATION |
187.0 |
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Sony Corporation |
174.2 |
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NEC Corporation |
164.1 |
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TOSHIBA CORPORATION |
145.5 |
| Communications |
|
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NTT DoCoMo, Inc. |
875.2 |
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KDDI CORPORATION |
466.0 |
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KINMIRAI TSUUSHIN, INC. |
456.0 |
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NIPPON TELEGRAPH AND TELEPHONE EAST CORPORATION |
309.2 |
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HEISEI DENDEN CO., LTD. |
170.0 |
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WILLCOM. Inc. |
135.0 |
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Vodafone K.K. |
102.5 |
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NTT-Resonant Inc. |
84.6 |
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NTT DATA CORPORATION |
72.7 |
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Sony Communication Network Corporation (SCN) |
57.8 |
| Food |
|
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Suntory Limited |
662.3 |
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ASAHI FOOD & HEALTHCARE, LTD. |
617.0 |
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Sun Health |
353.0 |
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Kefir club Co., Ltd. |
340.0 |
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Kobayashi Pharmaceutical Co., Ltd. |
296.1 |
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KIRIN BREWERY COMPANY, LIMITED |
270.1 |
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Yazuya Co., Ltd. |
247.0 |
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KYOWA HAKKO KOGYO CO., LTD. |
240.0 |
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SAPPORO BREWERIES LTD. |
236.3 |
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KAGOME CO., LTD. |
235.2 |
| Pharmaceuticals |
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KOWA CO., LTD. |
732.5 |
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SSP CO., LTD. |
618.0 |
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WAKAMOTO PHARMACEUTICAL CO., LTD. |
443.0 |
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Rohto Pharmaceutical Co., Ltd. |
293.5 |
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ASAHI FOOD & HEALTHCARE, LTD. |
163.5 |
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Tsumura & Co. |
122.5 |
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Takeda Pharmaceutical Company Limited |
106.2 |
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Sankyo Co., Ltd. |
98.6 |
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TAISHO PHARMACEUTICAL CO., LTD. |
95.0 |
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YOMEISHU SEIZO CO., LTD. |
88.2 |
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Source:" MRS Advertising Statistics, Jan.-Dec. 2005," MRS Advertising Research, INC.
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