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Most Japanese newspapers are general-interest dailies. They cover a
wide range of topics, from international news and local events to
current fashion, style, and trends. The Japanese refer to
their newspaper for the information they need to stay on top of
their daily lives. This general-interest orientation is reflected
in the range of sections below:
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 Newspaper
articles usually read (multiple responses; top ten criteria) |
Male (n=46,262) |
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Female (n=45,988) |
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| Source: |
"Comprehensive National Newspaper Survey
(J-READ), October 2004," Video Research Ltd. |
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