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Japan's morning begins with the newspaper

The home delivery system has been one of the major elements of the Japanese newspaper industry since the beginning of the growth of the industry. This system is one of the key factors that have enabled Japanese newspapers to develop as the core media they represent today.

Most of the newspapers have built their own distribution channels, which are used to deliver the papers mornings and evenings to the homes of readers. According to survey conducted by The Japan Newspaper Publishers and Editors Association (NSK) in October 2008, the home delivery rate averaged 94.6%.

This is why we say that "Japan's morning begins with the newspaper." Greeting the day by reading the newspaper is an overwhelmingly widespread element of the Japanese lifestyle.


Paid circulation and home delivery rate (morning edition) of 5 national dailies
Morning edition
  Paid circulation By sales-delivery outlets By vendors By mail Home delivery rate
Asahi 8,031,579 8,002,583 28,982 14 99.6%
Mainichi 3,804,373 3,790,258 14,101 14 99.6%
Yomiuri 10,018,117 9,938,742 79,233 142 99.2%
Sankei 1846,591 1,819,162 27,356 73 98.5%
Nikkei 3,052,929 2,883,015 169,896 18 94.4%
Source: "ABC Report of Jan.-Jun. 2009," Japan Audit Bureau of Circulations
Note: Home delivery rate = No. of by sales-delivery outlets / No. of paid circulation

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