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As comprehensive providers of daily information, Japanese newspapers
are respected as highly reliable news sources. For this reason,
newspaper ads often are used by advertisers for the following purposes:
- To communicate corporate messages
- To spread broad awareness of new products and services
- To heighten public awareness through an ongoing series of ad placements
In addition, help wanted and classified ads, which require precision
and credibility, are important parts of newspapers.
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Impression
of advertising by medium 
Is trustworthy
