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Covering the metropolitan regions where population is concentrated. Japan is a highly urbanized country, with about half the population clustered in the cities. In terms of penetration rates, The Asahi Shimbun reaches 29.0% of the urban population, higher than its average penetration nationwide. It is strong in the urban areas where consumers are concentrated. Source: No. of households from "Overview of Population Based on Basic Resident Registers" published by Ministry of Public Management, Home Affairs, Posts and Telecommunications, 2005 edition Metropolitan Tokyo: one municipality (Tokyo) and three prefectures (Saitama, Chiba, and Kanagawa) Kansai region: Two municipalities (Osaka and Kyoto) and two prefectures (Hyogo and Nara) Source: "Comprehensive National Newspaper Survey (J-READ), October 2004," Video Research Ltd. Source: "Penetration Rates (Jan.-Jun. 2005)," Japan Audit Bureau of Circulations

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