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The only quality paper in Japan. There are clear differences in each paper's readership. Asahi readers have distinctive characteristics in comparison to non-Asahi readers; they are white-collar workers(including executives and professionals) with high levels of educational background and income. The Asahi Shimbun is the only quality paper in Japan that reaches these high-priority advertising targets. Source: "Comprehensive National Newspaper Survey (J-READ), October 2004," Video Research Ltd.

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