Strong and Stable Circulation

Strong and Stable Circulation

Detail [PDF]

Nearly 100% Home Delivery

Nearly 100% Home Delivery

Detail [PDF]

Delivered to more readers in the three major metropolitan area

Delivered to more readers in the three major metropolitan area

Detail [PDF]

Read by 14 million people daily

Read by 14 million people daily

Detail [PDF]

Highly Educated Readers

Highly Educated Readers

Detail [PDF]

Highly Affluent Readers

Highly Affluent Readers

Detail [PDF]

Read by Business-Leaders

Read by Business-Leaders

Detail [PDF]

Preferred by Opinion-Leaders

Preferred by Opinion-Leaders

Detail [PDF]

Most Advanced Printing Quality

Most Advanced Printing Quality

Detail [PDF]

Gender and Age

Gender and Age

Detail [PDF]

Home Readership

Home Readership

Detail [PDF]

J-MONITOR

J-MONITOR

Detail [PDF]

ABC Report of Jan.-Jun. 2017

Japan Audit Bureau of Circulations

This report is a biannual compilation of circulation reports of 74 newspaper titles.

National media contact and evaluation survey, 2015

The Japan Newspaper Publishers & Editors Association

Survey target
men and women aged 15-79, nationwide
Sampling method
two-stage stratified random sampling
Data collection method
interview and placement method
Effeftive samples
3,845
Surveyor
The Central Research Services, Inc.
Period
November~December 2015

Comprehensive National Newspaper Survey (J-READ)

Video Research Ltd.

Survey target
men and women aged 15-69, nationwide
Sampling method
RDD (Random Digit Dialing)
Data collection method
mailing method
Adjusted sample size
88,168 *(effective samples:28,805)
Surveyor
Video Research Ltd.
Period
October 2016
*The effective samples are weighed by population composition of the people aged 15-69 to be representative of sample variance across regions.

Specific Occupational Demographic Survey

The Asahi Shimbun Company

Purpose
to measure newspaper reading habits of individuals in specific occupations who are considered as “opinion leaders.”
Sampling method
random sampling from the company lists, the telephone directory
Data collection method
telephone survey
Sample size
varies from the category of respective occupations
Surveyor
TSR, MRI OSAKA

Businesspeople Survey 2013

The Asahi Shimbun Company

Period
businesspeople aged 25-64, Tokyo metropolitan area
Data collection method
internet method
Effective samples
3,000
Surveyor
R&D
Period
March 2013