Japanese Consumer

Japanese Consumer

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Population by age (1)
Japanese Population Pyramid
Population by age (2)
Percentage of Population by Age (3 Groups) for Prefectures
Household Income (1)
Trends of Household Income
Household Income (2)
Disposable Income trends
Affluent Consumer: HNWI Population in Japan (1)
HNWI (High-net-worth individual): who has more than USD1 million financial assets excluding residential real estate
Affluent Consumer: HNWI Population in Japan (2)
HNWI (High-net-worth individual):who has more than USD1 million financial assets excluding residential real estate
Household Financial Assets
Comparison of Household Financial assets by Region
Market Potential

Market Potential

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Growth Strategy (14 June 2013) : Japan is BACK.
Enormous market (1)
GDP by Country
Enormous market (2)
Ratio of Imports to Japan
Enormous market (3)
Regional GDP = national GDP of other countries
Competitive Market (1)
Global Competitiveness Index 2013-14, Business Sophistication
Competitive Market (2)
Trends of Sales at Department Stores in Japan
Ad Spends Show the Swift Recovery After the Quake (1)
Total Ad Spends in 2012: USD58.9 billion
Ad Spends Show the Swift Recovery After the Quake (2)
Trends of Ad Spends and GDP (Changes from a year earlier)
Ad Spends Show the Swift Recovery After the Quake (3)
Ad Spends classified by Industries
Media Consumption

Media Consumption

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Overview of Japanese Media Consumption (1)
Consumption Rate of each Medium, Average Dates of Media Consumption per Week
Overview of Japanese Media Consumption (2)
Average Consumption a day
Overview of Japanese Media Consumption (3)
Ad Contact Rate of each Medium
Overview of Japanese media Consumption (4)
Impression and Evaluation of each Medium
Internet Users: High Penetration rate
Trends of Number of Internet users and Population Penetration rate
Smartphone Access is Dramatically Increasing
Over 80% of Japanese access to internet on mobiles, especially on Smartphone.
Japan is a “Developing country” in terms of Smartphone usage
Smartphone Penetration Rate in 2013
Smartphone Ads Just Begun in Japan
Breakdown of Smartphone ads
Tablet Ads Market is Also Promising
Forecast of Domestic production and Sales of Tablet in Japan
Overview of Social Media users in Japan (1)
More than 70% of social media users also read newspapers
Overview of Social Media users in Japan (2)
TV and Newspaper are considerably referred to when comments are posted on social media