Why Do Business in Japan? / The Asahi Shimbun Advertising Division / The Asahi Shimbun Advertising Division:朝日新聞社メディア事業本部 - 広告朝日

Japanese Consumer

Japanese Consumer

Population by age (1): Japanese Population Pyramid
Population by age (2): Percentage of Population by Age (3 Groups) for Prefectures
Household Income (1): Trends of Household Income

Household Income (2): Disposable Income trends
Affluent Consumer: HNWI Population in Japan: HNWI (High-net-worth individual): who has more than USD1 million financial assets

Market Potential

Market Potential

Basic Policy (June 15, 2018): Major actions for realizing a strong economic growth
Enormous market (1): GDP by Country
Enormous market (2): Imports from World by Area/ Country
Competitive Market: Global Competitiveness Index 2018

Ad Spends Show the Continued Growth (1): Total Ad Spends in 2017: USD63.9 billion
Ad Spends Show the Continued Growth (2): Trends of Ad Spends and GDP (Changes from a year earlier)
Ad Spends Show the Continued Growth (3): Ad Spends classified by Industries

Media Consumption

Media Consumption

Overview of Japanese Media Consumption (1): Consumption Rate of each Medium, Average Dates of Media Consumption per Week
Overview of Japanese Media Consumption (2): Average Consumption a day
Overview of Japanese Media Consumption (3): Ad Contact Rate of each Medium
Overview of Japanese media Consumption (4): Impression and Evaluation of each Medium

Internet Users: High Penetration rate: Trends of Number of Internet users and Population Penetration rate
Smartphone Access is Dramatically Increasing: Over 80% of Japanese access to internet on mobiles, especially on Smartphone.
Smartphone Ad Market is Growing: Breakdown of Smartphone ads