Strength of the Asahi Shimbun / The Asahi Shimbun Advertising Division / The Asahi Shimbun Advertising Division:朝日新聞社メディア事業本部

Strong and Stable Circulation

Nearly 100% Home Delivery

Delivered to more readers in the three major metropolitan area

Read by 14 million people daily

Highly Educated Readers

Highly Affluent Readers

Read by Business-Leaders

Preferred by Opinion-Leaders

Most Advanced Printing Quality

Gender and Age

Home Readership

J-MONITOR

Japan Audit Bureau of Circulations

This report is a biannual compilation of circulation reports of 77 newspaper titles.

The Japan Newspaper Publishers & Editors Association

Video Research Ltd.

Survey target: men and women aged 15-69, nationwide
Sampling method: RDD (Random Digit Dialing)
Data collection method: mailing method
Adjusted sample size: 87,992 *(effective samples:28,808)
Surveyor: Video Research Ltd.
Period: October 2017; *The effective samples are weighed by population composition of the people aged 15-69 to be representative of sample variance across regions.

The Asahi Shimbun Company

Purpose: to measure newspaper reading habits of individuals in specific occupations who are considered as “opinion leaders.”
Sampling method: random sampling from the company lists, the telephone directory
Data collection method: telephone survey
Sample size: varies from the category of respective occupations
Surveyor: TSR, MRI OSAKA

The Asahi Shimbun Company

Strength of The Asahi Shimbun